CaratLane Jewellery Brand associates with Side Ke Side Effects

Celebrate your love in all its glory with CaratLane.com and win a chance to meet the star cast of ‘Shaadi Ke Side Effects’. India’s trusted online jeweler, CaratLane.com known for providing contemporary & chic jewellery for the urban Indian women has associated with the much awaited romantic-comedy of this year ‘Shaadi Ke Side Effects’ starring Farhan Akhtar and Vidya Balan.

To celebrate the release of ‘Shaadi Ke Side Effects’, CaratLane.com is running an online contest inviting people to propose or express their love to their loved ones in the most creative way possible like Sid (Farhan Akhtar) in Shaadi Ke Side Effects.  The best entries would win a Solitaire Ring from CaratLane.com, will also get a chance to propose in an actual hot air balloon and will also get an opportunity to be part of a meet with the starcast, Farhan Akhtar and Vidya Balan.

caratlane jewellery, Bollywood movies 2014, Vidya Balan in Side ke Side effects

Calvin John, Vice President, Offline Marketing, CaratLane.com says, “CaratLane.com is always seeking disruptive opportunities to reach out to the urban Indian women. The backdrop of SKSE being urban provides us with the opportunity of integrating CaratLane.com seamlessly within its song sequence, ‘Tumse Pyar Ho Gaya’ wherein Sid (Farhan) proposes with a CaratLane.com solitaire ring to Trisha (Vidya) in a Hot Air Balloon. We believe that while regular advertising would do its bit on the brand’s strategy, associations like these provide a new and interesting context to showcase the brand. Also the SKSE association provides us with wide reach, while keeping it engaging. 

This association has been conceived and executed by MATES, the Entertainment Unit of Madison Communications. “The Indian mass, and bridge to luxury brands, seek lifestyle indicators to up their aspirations and awareness. Films in India have been followed for fashion quotient for the longest time. Apart from fashion and lifestyle quotient it also offers an engaging communication opportunity in a very well received environment. Hence CaratLane.com and a film about love ‘Shaadi Ke Side Effects’ is a great combination.” says Sooraj Bhalla, Director – Creative & Content at MATES. 

Ishita Pritish Nandy, Chief Brand Strategist, Pritish Nandy Communications Ltd, says ‘It is an absolute pleasure to collaborate with CaratLane. Shaadi Ke Side/Effects celebrates love, marriage and togetherness and that is exactly where CaratLane.com is an apt partner. Apart from jeweling all our lead actors, CaratLane.com also came on board to design the wedding proposal of Sid and Trisha in Australia. This is not just any collaboration; it is a very special and seamless integration into the content of our film.’ 

Balaji Motion Pictures Ltd, CEO, Alpana Mishra said “We are very happy to associate with CaratLane.com. Innovative and disruptive ways of association are always what we as Producers look for and this gave us an ideal opportunity to do the same. It’s a very good Brand Fit with the Film”

Logon to www.CaratLane.com and participate in the contest, click on Try at Home and experience the amazing collection with 25% saving on retail prices.

‘Shaadi Ke Side Effects’ hits screens on 28th February 2014.

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