Hairstylist Rod Anker becomes brand ambassador of Schwarzkopf Professional India
New Delhi, July 15, 2014 – Schwarzkopf Professional, a global leader in professional hair care has announced Rod Anker, world’s most admired professional hairstylist as its Brand Ambassador in India. Through an interactive session today, Rod demonstrated the latest hair styles on models using Schwarzkopf products at Delhi. The attendees at the event included beauty editors and bloggers.
By bringing on board the stylish Rod Anker, Schwarzkopf Professional seeks to redefine hair care business in the country. This collaboration has marked a new milestone in the hair care industry, pairing Schwarzkopf’s innovative product range and Rod’s dynamic, fresh ideas and passion for hair styling, ultimately adding to a jubilant consumer experience.
At the interaction, Rod demonstrated his fashion-altering imagination that left the audience awe-inspired with designs and styling that are voguish yet modish. Rod also spoke about the peculiarity of Indian hair types and common hair problems occurring during the monsoon. He gave tips on managing frizzy hair, oily scalp and the treatment using the recently launched BC Bonacure range of Schwarzkopf products to solve these issues.
With a significant contribution in the hair styling industry the world over, Rod Anker is revered as a celebrity hairstylist and a trendsetter. Apart from being a columnist for leading fashion media, Rod has been named amongst the Top 10 international stylists on various occasions that underlines his reputation as a notable hair stylist.
On his association with the brand, Rod Anker commented, “I am excited to start this journey with Schwarzkopf Professional. I have always believed in Schwarzkopf Professional products and their approach to hair care business. Hair is a natural asset that accentuates our overall personality and one must take complete care of it by using right hair-care products. In today’s styling session, I have tried to share some easy styles that can be used for impressive day and night time events, keeping the Indian weather and social trends in mind”.
Speaking on the occasion, Mr. Najeeb Ur Rehman, Technical Head, Schwarzkopf Professional team, Henkel Beauty Care India, said, “It is a pleasure to have Rod on board with us. For the re-launch of BC Hairtherapy, Schwarzkopf Professional has developed a selection of innovative specialist products with customized in-salon therapies. The new range of products is a comprehensive hair care system with varying application times which perfectly meets every client’s specific needs. Schwarzkopf’s intelligent product innovations coupled with Rod’s creativity, are bound to create an impressive offering for our consumers.”
Apart from representing the entire range of Schwarzkopf Professional products, Rod Anker will also appear in 360 degree multi-media campaigns across the country.