Men’s fashion: what is new at Basics Life stores

men's summer fashion collection, men's fashion trends 2014, basics life latest collection, online shopping for men's clothesSummer is here and it is time to renew your wardrobe with the new Spring/Summer collection 2014 (SS’14) from Basics Life. The SS ’14 collection presents the latest in international fashion trends such as Aztec, camouflage, and floral prints. With linear cuts and minimal being in vogue, the collection has shirts, knits, trousers, denims, shorts, waistcoats and more. The men’s fashion collection includes an exciting range of accessories such as shades, shoes, belts , caps and  innerwear to name a few. The SS ’14 collection includes clothing from all three Basics Life’s brands – Genesis, Basics 029 and Probase.

Themed, ‘What’s your mix’, Basics Life’s campaign for this season showcases the latest fashion trends 2014 in lifestyle clothing and accessories across thirteen carefully put together ensembles which reflect global fashion attitudes in trends , cuts , color and design . So then, go figure ‘What’s your mix’.

The collection is based on the mantra of fast fashion at affordable prices and is available at all Basics Life outlets in New Delhi, Mumbai, Bangalore, Hyderabad and Chennai. For online shopping, visit

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