Narendra Modi, the brand new face of men’s fashion in Indian eCommerce

Narendra Modi hast not only filled investors with hopes for stronger economy but also captured the imagination of fashion designers. The newly elected PM of India is riding the waves of popularity with eminent diplomats, leading economists and ace fashion experts around the globe. Not just this vision of India but also his desi style rooted to patriotism is the current talk of the nation.

Fashion designers, experts and critics of international repute are all praise for Narendra Modi’s signature Indian style, a far cry from metro or cosmopolitan fashion of today. JJ Valaya, Ritu Kumar, Manish Malhotra and Raghvendra Rathore are full of ideas and suggestions for a bit of tweaking in Modi’s fashion statement for a more intellectual look as Prime Minister.

The Economic Times quoted Ritu Kumar saying, “The jackets he wears, you can see them in medieval era paintings. I find it very refreshing that he has not borrowed anything from the West.” Manish Malhotra eloquently opines, “He knows what smart dressing is and can carries the Indian look with a lot of confidence.”

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His devotion to khadi and handloom that Mahatma Gandhi supported as a principle of self reliance exemplifies his respect for the indigenous craft of India. While there are speculations about what Modi will wear for the swearing-in ceremony on 26th May, some Indian designers have already started cashing in on his style quotient to earn dividends from ecommerce.

The designer duo – Kapil and Monika Arora – have launched an exclusive line of Modi-inspired clothes crafted from cotton fabric and with the punch line, “Old Classic but New Vision, New India.” the collection includes Modi jackets, Modi kurtas and t-shirts with imprints of Modi’s face as well as inspirational quotes. The ensembles are available in different colors like orange, white, saffron, off white and coffee brown.

The Modi fashion clothes and accessories are available on ModiMania.com, a recently launched ecommerce portal. The About Us page of ModiMania.com reads, “We hope that all the Modi lovers and his followers will not leave any stone unturned to make our initiative popular. Jai Hind! Jai Bharat!”

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Kapil and Monika Arora’s venture to popularize Modi’s ideologies exemplifies how to cash in on his worldwide brand value and the sweeping trend, “the Modi wave” for a brisk business. Indian kurta pajama paired with jacket is sported by the high and mighty in formal events all over the country. Influenced by Modi’s personality and leadership quality, the Gen Y is also likely to pick up his style. So the Modi fashion is going to stay for years, according to Monika.

The reach of the Modi fashion is not limited to men’s wardrobe. It has caught the fancy of the fairer sex too. Paaneri, a popular sari store in Mumbai, has unveiled a line of georgette saris with digital prints of Modi’s face. Priced at Rs. 2,150, the sari has hit the jackpot for Paaneri. The Modi wave is dominating coffee mug designs, posters, and office décor accessories too. These Narendra Modi products are available for online shopping on FlipKart.com.

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