Nargis the house of ethnic fashion launches exclusive bridal collection 2014

With wedding season around the corner, Nargis the house of ethnic fashion has launched their exquisite ethnic fashion wedding collection, representing the colorful and rich culture of Indian wedding. The collection includes styles for a modern bride who demands contemporary styling but with an inspiration from Indian traditions. It offers its patrons a variety of choices for the bridal trousseau making Nargis the ultimate shopping destination for the wedding segment. This fashionable range of wedding sarees and lehengas for the brides-to-be with its fine embellishments, thread embroidery and intelligent use of colors will blow your mind. The collection of ethnic fashion wear offers an elegant, fresh approach on timeless styles and present brides with customization options on a variety of lehengas. 

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The dominant style of Nargis Studio’s collection is monarchal and majestic with high quality works, rich fabrics and bright regal colors. The Collection is available in a wide range of colors, fabrics, styles, Stones and designs to suit every individual’s unique requirements. The mix of net and georgette, vibrant colors with crystal works, provides an eclectic look. These Collections are a perfect blend of traditional Indian silhouettes with contemporary designs on a variety of fabrics such as satins, georgettes, chiffons, Nets, Brocade, Cotton, Chanderi, Silk Handlooms, Crepe, Jamavars and Jacquards. 

Specialized in bridal couture, Nargis successfully blends the thread of traditionalism and modernity with the perfect combination of style, intricacy and opulence. As timeless elegance on the wedding day is the secret desire of every bride, Nargis has crafted a unique and unparalleled signature style of their own which is a fusion of Indian Karigari such as Zardozi, bandhani, and dabka work. Embellished by modern Swarovski and semi precious stones detailing, combined with contemporary flair and drapes to create spectacular ensembles that brings to life every woman’s most coveted dreams, each outfit is designed featuring an unique signature technique, ranging from zari embroidery, fabric texturing, gold and silver thread work etc. Nargis joins modernity to sartorial traditions offering the client the possibility to create customized sarees with designer blouse/ Choli/ Corsets, Lehangas, Gowns, Indo – western outfits and Ethnic Suits. 

The bridal collection is exclusively designed keeping in mind the Indian sensibilities, the irresistible combination of colors, styles and designs are definitely eye catching. Upholding the traditionalist designs along with the modern trends, the Bridal wear collection by Nargis are ought to gather applaud not only for their class and designs, but for their finesse and ultra-sharp finishing. Every dress has been conceptualized, designed and crafted to recreate the beauty of the bride. 

From Sarees with a distinct touch of genius to the stylish lehenga cholis- an integral part of the bridal ensemble along with other neo-classic attires like, engagement lehengas, wedding lehengas, wedding suits oozing glamour that feature innovative craftsmanship, all combine to bring forth a truly exhaustive range of the elaborate bridal trousseau range.  Bridal lehenga collection is available in variety of fabrics and designs like, raw silks, velvets, silks with special shift from bling to more smart works like resham zardozis, bandh zaris, waslee and tola work which are motif based and good solid color outlooks instead of very busy scattered work.  

About ‘Nargis’ –  With successful establishment in the year 1992 Nargis has been a leader in the textile and retail business for over 22 years. Rooted from this belief along with a rich experience, expertise and an eye for exquisite craftsmanship, Mr. Vikas Paul and Mr. Anshul Paul, has steadily paved the path towards the renowned and distinct identity of Nargis.  Nargis is another ingenious name, emerging in the world of Indian fashion industry with their glamorous and eye catchy creations. Following this legacy of imbibing Indian heritage with latest techniques and contemporary styles, the group with its flagship store at Lajpat Nagar, New Delhi and the recently launched second landmark store at Ghaziabad, Indirapuram extends unique design innovations, combining the best trends and rich traditional techniques and signature styles, that makes each creation highly fascinating, desirable and a sheer personification of elegance, style and élan.    

Price– on Request

Available at: Nargis, D-36, Central Market, Near 3Cs Mall, Lajpat Nagar-II, New Delhi-110024, India 

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