Reliance Trends launches Rio collection of women’s fashion inspired by Ashiqui 2

Mumbai, April 24th, 2013: Reliance Trends, India’s largest fashion destination, the Apparel and Accessories specialty format of Reliance Retail today announced the launch of its all new Aashiqui 2 collection under brand Rio by Reliance Trends. The special collection was unveiled by Aditya Roy Kapur & Shraddha Kapoor, lead actors of upcoming Bollywood movie “Aashiqui 2” at Reliance Trends store in Infiniti Mall, Malad (W).

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Shraddha Kapoor, also promoted her upcoming movie Aashiqui2. She interacted with the customers at Reliance Trends and shared some special moments of the film. The customers got a chance to interact with her and some were lucky to get her autograph and picture along.

Aashiqui 2 is a romantic-musical film directed by Mohit Suri, starring Aditya Roy Kapur and Shraddha Kapoor in the lead roles. Produced by Bhushan Kumar, Krishna Kumar & Mukesh Bhatt, film is scheduled to be released on 26th April, 2013.

Shraddha Kapoor, launching Rio by Reliance Trends for the conference, was all gaga about the brand & its new Aashiqui 2 collection as seen in the movie. “Rio” is all new funky fashion brand by Reliance Trends, is a perfect fit for hip and young women. Collection promises unique blend of cut, style & fabric that is sure to pep up the summers. The highlights of the collection are wide range of snazzy multi-pocket hot-pants, skinny low-waist stretch denims in neon-pastels that go very well with a double-layered tank top. Party wear crafted from soft viscose jersey fabric makes for an oh-so-elegant look. Rio is for sure here to set new Trend this summer.

The new collection at Reliance Trends this summer is also inspired by some bright colors with floral prints for women featuring fashion Tunic tops with floral prints, pintucks and piping details. Pastel collection presents traditional yet contemporary block printed cambric kurta – a perfect style statement this summer. Outdoor collection for men is must have in wardrobe this summer holidays!

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